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Coffee collective. Expertly roasted. Refined Grind technique 30% more coffee. Tasting notes: dried fruit; caramel; rich. Heart and soul in every cup. Bold Beats: I got into coffee to support a music career - part-time barista, full-time drummer. In the end, I chose to master coffee notes over music notes. Thirty years and ten African countries later, I've found as a Master Roaster that coffee is as universal as music. For me, the most distinct and memorable flavors come from the spirit of the people in these coffee-growing communities. Artfully ground and expertly roasted, every taste captured in this blend brings me back to that vibrant rhythm of life. - Eric Taylor, Master Roaster. Refined Grind Technique: This new technique artfully grinds premium beans to a high density, allowing us to pack 30% more coffee grounds into each K-Cup pod* - so you can enjoy this distinctively delicious coffee in every cup. Welcome to the Collective: Keurig Coffee Collective is a collaboration of coffee trailblazers who are bringing their unique flavor and perspective to every cup. * Based on the average weight of coffee in a Keurig K-Cup pod. www.keurig.com. Scan to learn more. Find us on Facebook.com/Keurig or Instagram.com/Keurig. For inquiries contact: Keurig Green Mountain, Inc. 1-866-901-Brew / 1-866-901-2739; www.Keurig.com. Carton is made from recycled material and is recyclable. Committed to responsibly sourced coffee. www.Keurig.com/ResponsibleCoffee. Recyclable* K-Cup Pods. Peel, empty, recycle. * Check locally - not recycled in many communities.