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Sweetened with a touch of honey, Nature’s Own® Honey Wheat bread is now crafted with our new simpler recipe in a smaller loaf size—ideal for smaller households, reducing waste, and giving you the freedom to enjoy more varieties. Our honey wheat bread is Non‑GMO Project Verified and contains no artificial colors, flavors, or preservatives. With 70 calories per slice, it's a great everyday bread choice for your family. We bake our half loaf honey wheat bread with a blend of whole wheat and wheat flours and expeller‑pressed canola oil, so every slice is soft and delicious—no wonder our Honey Wheat bread is the #1 selling loaf bread brand. Choose Nature’s Own Non‑GMO bread for a sandwich bread that’s truly Real. Soft. Bread—perfect for any meal and every member of the family. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread. Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that. *Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 5.24.26