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Beneful Infused Pate Variety Pack - 12CT
We would like to explore updated descriptions to infuse new branded language where applicable (bringing in more of the brand voice from new Big Idea work). Additionally, the word PATE should be changed to LOAF across all pate products.
- PLEASE REFERENCE MASTER EXCEL DOCUMENT PROVIDED VIA EMAIL FOR ALL RTBS/BULLETS Considerations: Please see master list for updated Bullets/Highlighted RTBs and corresponding order. Please evaluate the bullet points to determine if we can simplify the text further. Across each formula, we would like to have consistent language and order. If there are bullets that overlap with Beneful dry, please utilize consistent language. For example, the sustainability bullet. Please utilize the final approved language that dry is establishing. Lastly, the word PATE should be changed to LOAF across all pate products. SEEKING INSIGHT: Please use the same approach as previous waves within Alchemy. We’d like to explore focusing on how Beneful Medleys is solving a barrier to entry within the wet or fresh category. Please reference the Frida Baby example linked above. Within the RTBs, we like how they start the bullet with a powerful, yet short reason to purchase. Is this something we could explore? Ex: “Gentle plus effective suction”
Tender Pate With Chicken, Carrots, Spinach: Chicken, Liver, Meat By-Products, Chicken Broth, Carrots, Spinach, Fish Oil, MINERALS [Potassium Chloride, Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite], Guar Gum, Choline Chloride, VITAMINS [Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin A Supplement, Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7)]. A370921; Tender Pate With Beef, Carrots, Spinach: Chicken, Liver, Meat By-Products, Chicken Bone Broth, Beef, Carrots, Spinach, MINERALS [Potassium Chloride, Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite], Guar Gum, Choline Chloride, VITAMINS [Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin A Supplement, Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7)]. A370821; Tender Pate With Lamb, Carrots, Spinach: Chicken, Chicken And Lamb Broth, Liver, Meat By-Products, Lamb, Carrots, Spinach, Sunflower Oil, MINERALS [Potassium Chloride, Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite], Guar Gum, Choline Chloride, VITAMINS [Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin A Supplement, Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7)]. A370721
About the Producer
Nestlé Purina PetCare Company
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